Double your sales impact with ROI-Led Merchandising
A fully managed merchandising program that measures and maximizes your execution budget down to the store and SKU level
Let's connectTraditional retail execution is tough
Wasting time and budget
Reps audit stores with no issues and work SKUs where the sales benefit isn't profitable.
Relying on guesswork
Arbitrary visit frequencies and durations are not linked to store-level opportunity or ROI.
Feeling stretched thin
Maintaining store rankings, segmentations, and coverage takes time and effort.
Save time money, and sanity with a ROI-led strategy
Nationwide crowd
Utilize Observa's field reps to photograph and merchandise the shelf. You can reach every banner, big or small, throughout the United States.
Data-driven
Combine sales and shelf data to save time and maximize your sales and ROI. You'll ensure that all your merchandising produces a quantifiable sales impact.
Fully managed
You don't have to do any heavy lifting. Every month, our account representatives will optimize your operations in line with your top and/or bottom line goals.
Retail execution can make or break a product. Poor execution can reduce sales by as much as 25%.
Research by Catman
Turnkey solution tailored to you
Inputs
- Store and SKU level sales data
- Store actions, fixes, and audit data
- Cost per visit
Outputs
- Lost sales alerts by SKU and store
- Optimal store visit cadence
- Sales uplift per SKU, store, and week
Benefits
- Measurable sales uplift
- Double your sales impact with the same resources and budget
Observa was instrumental in improving on shelf availability and growing our brand's sales across key retailers nationwide.
Jon Israelite, VP of Retail Strategy