Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG brand prior to founding Observa. What challenges did you face while working there? When I worked at Aqua Star, I wanted to help buyers to optimize their planograms by using...
The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category Intelligence? Category Intelligence is a single source of truth for CPG brands. It brings together the metrics that matter, so you can make data-driven...
The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category Intelligence? Observa adapts quickly to the retail environment by being constantly in it. We have hundreds of thousands of Observers in stores across...
We’re fast approaching the end of the year, a time for New Year’s resolutions, self-reflection, and goal setting. We think it’s an appropriate time to do the same for our business, to examine how far we’ve come and how much farther we want to go. Let’s see what’s on...
Welcome to the second entry of our mini-series “5 Aspects of Retail Execution That Can Hurt Your Business”. Since the Holiday Season is fast approaching, we have decided to focus our attention on promotional displays and related store compliance. Stay tuned for more...
As a business owner, it’s always a good idea to stay up-to-date with the latest business practices, even those that might not be directly in your space yet. This is why today we are going to take a look at crowdsourcing. If you are unfamiliar with the term,...
