The journey of Shelf Scout

The journey of Shelf Scout

At the beginning of 2020, a pandemic was on its way, and no one was quite sure how to handle it or what effects it was going to have.  Specifically, for our company, the majority of our customers are in the consumer packaged goods business, and we were starting to see...
AI overview for CPG and retail

AI overview for CPG and retail

by Erik Chelstad, CTO of Observa The goal of this blog post is to introduce some of the concepts around artificial intelligence (AI), explain how they might be applied to retail and CPG now, and discuss what the future may hold.  I’m going to be as succinct as...
Understanding why prices vary from store to store

Understanding why prices vary from store to store

Everyone has experienced that infuriating moment when you realize one store charges $3.00 less for a box of granola bars than the store you bought the same box at last week. Who decides the product’s price? Where is that extra money going? The short answer is that...
From brand loyalty to retail loyalty

From brand loyalty to retail loyalty

More than one in five of the products purchased in retail stores are from private labels. The improved quality of these private-label products gives them more power as compared to competing name brands. Consumers are choosing private-label brands because of their...