Retailers and manufacturers constantly battle over the placement, promotion, and pricing of products. However, the current retail landscape has retailers pulling ahead with greater demands, increasing pressure on manufacturers. Major consumer goods companies are...
In the wise words of management guru W. Edwards Deming, “Without data, you’re just another person with an opinion”—and that is not the type of person who gets big deals with retail stores. Strong, factual data can show product success and be the key to winning over...
A recent rise in private-label product success is forcing national brands to compete for their share of the retail market. With low prices and high quality, private-label products have gained popularity and shed their negative stigma in the last decade. Retailers,...
Can you guess what 60 percent of the average marketing budget goes to for CPG companies? Here are a few hints: It is a market that brings in $100 billion per year. It isn’t advertising. It requires a meticulous analysis and understanding of the shopper. It entails...
Why is that shelf empty? A stockout, commonly referred to as an out-of-stock (OOS), begins with an empty shelf. They can be a result of a sold-out product not being replenished, a lack of inventory in the backroom, or inaccurate data from inventory systems. The only...
A buyer for a major retail chain finally closes the deal and buys your product. The big day has come for your product to shine on the shelf space it deserves. However, you are disappointed to realize you only have a small slot on the shelf and your product is...
