Observa is pleased to announce the addition of Joseph Peck to Observa’s leadership team. Joseph will act as our Chief Operating Officer and focus on building long-term relationships to grow Observa’s business. Joseph brings over 25 years of technology, business...
Do you sometimes struggle to understand your customers? You’re not alone! The purchasing patterns of customers can be confusing. Perplexing. Bewildering! To illustrate this, let’s talk about everyone’s favorite space opera, Star Wars Star Trek. Sometimes, your...
Are you tired of hearing that physical retail is dying? Us too. Much like you, we believe in the importance of brick-and-mortar stores. Your brand is growing, your business is booming, and your customers are quickly becoming brand ambassadors. Your hard work is paying...
The barcode is simple, it works, and it continually resists being replaced. Before it was even born, it beat the incumbent. New artsy versions have come along with different dimensions, but the barcode just keeps going. How is that boring? Hopefully you’ll find some...
The term “gig economy” made headlines all over in January when economists Lawrence F. Katz and Alan B. Krueger revoked their 2015 thesis on the topic. Although two economists making an incorrect assumption should never be surprising, the story caught the media’s...
February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for retailers, chocolate companies, and flower companies, especially when they coordinate. Consumers will go to buy the flowers, and think, why not...
