Observa

Product voids: a frustrating reality for consumer packaged goods brands

Let's be real. There's nothing more frustrating for a CPG brand than a product void. You've worked hard to create an amazing...

Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG brand prior to founding...

The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category...

The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category...

At the beginning of 2020, a pandemic was on its way, and no one was quite sure how to handle it or what effects it was going...

Observa is pleased to announce the addition of Joseph Peck to Observa’s leadership team. Joseph will act as our Chief...

Do you sometimes struggle to understand your customers? You’re not alone! The purchasing patterns of customers can be...

Are you tired of hearing that physical retail is dying? Us too. Much like you, we believe in the importance of...

The barcode is simple, it works, and it continually resists being replaced. Before it was even born, it beat the incumbent....

The term “gig economy” made headlines all over in January when economists Lawrence F. Katz and Alan B. Krueger revoked their...

February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for...

Humans evolved with two forward-facing eyes. What does this evolutionary detail have to do with retail merchandising? Just...