Blog
Navigate the evolving CPG and retail landscape with our expert tips and strategies.
Money & pain: the new sales tax Supreme Court decision
On June 21, 2018, the Supreme Court declared that states have the right to tax online sellers that do not have physical stores...
Mid-2018 retail check-in
In a blink, the first half of 2018 passed. Those six months flew by, but not without plenty of excitement in the retail...
Summertime sells
by Mykaela Hopps, Observa Ah, summer. The “k-tchhh” sound of a can being cracked open at a backyard barbecue or around a...
Altruism at a tech startup: share your dream, not your money and time
by Erik Chelstad, Observa CTO Remember the classic and corny line that launched a thousand high-school graduation...
AI overview for CPG and retail
by Erik Chelstad, CTO of Observa The goal of this blog post is to introduce some of the concepts around artificial...
Understanding why prices vary from store to store
Everyone has experienced that infuriating moment when you realize one store charges $3.00 less for a box of granola bars than...
The fastest-growing brands use these 11 retail marketing strategies
by Emma Rhoads, Observa After months of scavenging through endless brand success stories, we have officially discovered all...
How brands can combine syndicated data with store data to better target consumers
Data collection and analysis are both new and tried-and-true ways for companies to discover ways to stand out from competitors...
From brand loyalty to retail loyalty
More than one in five of the products purchased in retail stores are from private labels. The improved quality of these...
The battle between retailer and manufacturer
Retailers and manufacturers constantly battle over the placement, promotion, and pricing of products. However, the current...
How to leverage data to sell more in retail
In the wise words of management guru W. Edwards Deming, “Without data, you’re just another person with an opinion”—and that is...
How national brands can compete with private labels
A recent rise in private-label product success is forcing national brands to compete for their share of the retail market....