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Navigate the evolving CPG and retail landscape with our expert tips and strategies.

A guide to crowdsourcing: how it’s changing the business landscape

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As a business owner, it’s always a good idea to stay up-to-date with the latest business practices, even those that might not be directly in your space yet. This is why, today we are going to take a look at crowdsourcing. If you are unfamiliar with the term, here’s a short guide to give you some extra insight on how crowdsourcing was born, how it works and why it’s changing the way many companies are doing business.

Retail stores’ secret weapon against e-commerce

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Retailers face many difficult challenges, but one of the biggest was the rise of e-commerce. In the last decade, e-commerce has grown at an annual rate of 16% and today it makes up for a $220 billion market. That is impressive.

In a world where customers can comfortably purchase anything they’d like with a click of a mouse, it gets difficult to keep our heads up and still bet on brick and mortar retailers. E-commerce already has the upper hand when it comes to customers’ reachability; in a digital era 93% of Americans between the age of 18 and 34 own a smartphone, users can access online stores and products from anywhere they want. If this wasn’t enough, online stores also have access to an impressively wide range of data to analyze and study consumers’ behavior, patterns and overall optimize product performance.

5 aspects of retail execution that can hurt your business

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“5 Aspects of Retail Execution That Can Hurt Your Business”. Today we will go over various aspects of product placement. Stay tuned for more articles!

A lot of work and planning goes into generating successful sales. Starting from marketing and advertising, all the way down to store-level execution. So, let’s say you have prepared your strategy down to the last detail to ensure your brand’s success, and yet you are still registering disappointing results. Is there something going on – at store level – that is negatively affecting your product’s performance? Product placement might be one of the reasons. So let’s take a look at how it works and how it affects your business.