Below is an interview with Hugh Holman, the CEO and Co-Founder of Observa. You worked at a CPG brand prior to founding Observa. What challenges did you face while working there? When I worked at Aqua Star, I wanted to help buyers to optimize their planograms by using...
The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category Intelligence? Category Intelligence is a single source of truth for CPG brands. It brings together the metrics that matter, so you can make data-driven...
The following is an interview with Erik Chelstad, the CTO of Observa. Could you provide a brief overview of Category Intelligence? Observa adapts quickly to the retail environment by being constantly in it. We have hundreds of thousands of Observers in stores across...
Observa is pleased to announce the addition of Joseph Peck to Observa’s leadership team. Joseph will act as our Chief Operating Officer and focus on building long-term relationships to grow Observa’s business. Joseph brings over 25 years of technology, business...
Do you sometimes struggle to understand your customers? You’re not alone! The purchasing patterns of customers can be confusing. Perplexing. Bewildering! To illustrate this, let’s talk about everyone’s favorite space opera, Star Wars Star Trek. Sometimes, your...
Are you tired of hearing that physical retail is dying? Us too. Much like you, we believe in the importance of brick-and-mortar stores. Your brand is growing, your business is booming, and your customers are quickly becoming brand ambassadors. Your hard work is paying...
