Can you guess what 60 percent of the average marketing budget goes to for CPG companies? Here are a few hints: It is a market that brings in $100 billion per year. It isn’t advertising. It requires a meticulous analysis and understanding of the shopper. It entails...
Why is that shelf empty? A stockout, commonly referred to as an out-of-stock (OOS), begins with an empty shelf. They can be a result of a sold-out product not being replenished, a lack of inventory in the backroom, or inaccurate data from inventory systems. The only...
A buyer for a major retail chain finally closes the deal and buys your product. The big day has come for your product to shine on the shelf space it deserves. However, you are disappointed to realize you only have a small slot on the shelf and your product is...
Congratulations You made the best new organic granola bar the world has ever seen. Yet your friends, family, and kitchen are the only ones who have ever seen it. It needs to move to bigger and better places by landing on retail shelves. With hundreds of competing...
E-commerce retail sales increase every year because of the convenience of shopping from the comfort of your phone or computer. In 2017, online orders accounted for 10 percent of all retail sales in the United States, so it is important for brands to take advantage of...
Just as the holiday season of sweets closes and the New Year’s diet begins, the chocolate and candy are put out in stores to tempt every soul who dares to enter near Valentine’s Day. With an estimated $18.2 billion spent each year on celebrating this holiday, there is...
