Observers take on Black Friday

Observers take on Black Friday

Black Friday is a day when brands offer the best deals of the year to consumers. With massive crowds and unbelievable deals, stores experience a lot of traffic. Videos are posted all over the internet of people throwing items around, pushing each other to get through...
Observa Index Report overview

Observa Index Report overview

Observa conducted our second annual study to measure the pricing of consumer goods supporting various lifestyles across the United States. The results revealed significant trends in how brands and retailers price their products in varying cities and how that...
Altruism at a tech startup: share your dream, not your money and time

Altruism at a tech startup: share your dream, not your money and time

by Erik Chelstad, Observa CTO Remember the classic and corny line that launched a thousand high-school graduation speeches — “Webster’s dictionary defines ‘blah’ as ‘blah blah blah’”? I was really tempted to kick things off with that when talking about altruism, but...
Not all product innovations work out

Not all product innovations work out

Just because an idea is fresh and new doesn’t mean it will succeed. The technology industry is littered with products and services that fell by the wayside as quickly as New Coke and it’s partner Crystal Pepsi, McDonald’s Arch Deluxe, and the Ford Edsel. Early...