Let’s be real. There’s nothing more frustrating for a CPG brand than a product void. You’ve worked hard to create an amazing product. You went through the whole process of iterative & and field testing. You figured out branding and packaging. You...
At the beginning of 2020, a pandemic was on its way, and no one was quite sure how to handle it or what effects it was going to have. Specifically, for our company, the majority of our customers are in the consumer packaged goods business, and we were starting to see...
Do you sometimes struggle to understand your customers? You’re not alone! The purchasing patterns of customers can be confusing. Perplexing. Bewildering! To illustrate this, let’s talk about everyone’s favorite space opera, Star Wars Star Trek. Sometimes, your...
Are you tired of hearing that physical retail is dying? Us too. Much like you, we believe in the importance of brick-and-mortar stores. Your brand is growing, your business is booming, and your customers are quickly becoming brand ambassadors. Your hard work is paying...
February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for retailers, chocolate companies, and flower companies, especially when they coordinate. Consumers will go to buy the flowers, and think, why not...
Humans evolved with two forward-facing eyes. What does this evolutionary detail have to do with retail merchandising? Just about everything. When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front...
