Low Unemployment, Fewer Holiday Workers, and Poor Store Execution Air is cooler, trees are thinner, and hiring signs are in every window—the holiday season is here. Furthermore, the unemployment rate is at an all-time low, and consumer spending is at a high. So where...
Years ago, the same big brands lived in the pantry of every home in the United States: the Heinz ketchup bottle, the stacks of Campbell’s soup, the Kraft Mac-and-Cheese boxes, and more. Now these brands are becoming obsolete within the average home. Instead, novel...
After months of entertaining energetic children, parents all over the United States are excited for the school bell to ring once again. As children head back into school hallways, parents head into grocery stores in an attempt to pack lunches that their kids will...
Everyone has experienced that infuriating moment when you realize one store charges $3.00 less for a box of granola bars than the store you bought the same box at last week. Who decides the product’s price? Where is that extra money going? The short answer is that...
E-commerce retail sales increase every year because of the convenience of shopping from the comfort of your phone or computer. In 2017, online orders accounted for 10 percent of all retail sales in the United States, so it is important for brands to take advantage of...
Identify Opportunities for Conversion Amid the New Shopping Dynamic Brick and mortar retail is struggling. As online shopping grows in convenience, stores are forced to step up their game. Ironically, stepping up could mean stepping away. Aggressive sales tactics are...
