Do you sometimes struggle to understand your customers? You’re not alone! The purchasing patterns of customers can be confusing. Perplexing. Bewildering! To illustrate this, let’s talk about everyone’s favorite space opera, Star Wars Star Trek. Sometimes, your...
February is here, and it’s time to be bombarded by flower and chocolate displays. Valentine’s Day is an active time for retailers, chocolate companies, and flower companies, especially when they coordinate. Consumers will go to buy the flowers, and think, why not...
Humans evolved with two forward-facing eyes. What does this evolutionary detail have to do with retail merchandising? Just about everything. When consumers are considering products on store shelves, they typically face forward and focus on one spot directly in front...
Visual Merchandising in Retail Standing at a shelf that offers endless options is an overwhelming feeling that most shoppers experience during a shopping trip. Merchandising product helps remove that overwhelming confusion for shoppers by attracting their attention to...
After months of entertaining energetic children, parents all over the United States are excited for the school bell to ring once again. As children head back into school hallways, parents head into grocery stores in an attempt to pack lunches that their kids will...
by Mykaela Hopps, Observa Ah, summer. The “k-tchhh” sound of a can being cracked open at a backyard barbecue or around a campfire signals the beginning of the season. Nothing like chatting with your friends, wearing your shades, and (hopefully) avoiding sunburn....
