Everyone has experienced that infuriating moment when you realize one store charges $3.00 less for a box of granola bars than the store you bought the same box at last week. Who decides the product’s price? Where is that extra money going? The short answer is that...
by Emma Rhoads, Observa After months of scavenging through endless brand success stories, we have officially discovered all the secrets to success for a new brand. We wrote these down with secret ink, coded them three different ways, and locked them away in our...
Data collection and analysis are both new and tried-and-true ways for companies to discover ways to stand out from competitors and increase sales. By analyzing comprehensive cross-channel reports on retail consumer patterns, companies create more competitive...
Just because an idea is fresh and new doesn’t mean it will succeed. The technology industry is littered with products and services that fell by the wayside as quickly as New Coke and it’s partner Crystal Pepsi, McDonald’s Arch Deluxe, and the Ford Edsel. Early...
Insurance is a bridge that all business owners need to cross at some point. However, there is one type of insurance many are unaware they need, which is product liability insurance. This type of insurance isn’t for business owners themselves, but for their...
Social media is having a huge influence on the younger generations’ purchasing decisions. Generation Z (GenZ) is finding products on social media and then buying those products–and they’re not just purchasing products online. Social media influence can carry over into...
