by Erik Chelstad, CTO of Observa The goal of this blog post is to introduce some of the concepts around artificial intelligence (AI), explain how they might be applied to retail and CPG now, and discuss what the future may hold. I’m going to be as succinct as...
Everyone has experienced that infuriating moment when you realize one store charges $3.00 less for a box of granola bars than the store you bought the same box at last week. Who decides the product’s price? Where is that extra money going? The short answer is that...
by Emma Rhoads, Observa After months of scavenging through endless brand success stories, we have officially discovered all the secrets to success for a new brand. We wrote these down with secret ink, coded them three different ways, and locked them away in our...
Data collection and analysis are both new and tried-and-true ways for companies to discover ways to stand out from competitors and increase sales. By analyzing comprehensive cross-channel reports on retail consumer patterns, companies create more competitive...
More than one in five of the products purchased in retail stores are from private labels. The improved quality of these private-label products gives them more power as compared to competing name brands. Consumers are choosing private-label brands because of their...
E-commerce retail sales increase every year because of the convenience of shopping from the comfort of your phone or computer. In 2017, online orders accounted for 10 percent of all retail sales in the United States, so it is important for brands to take advantage of...
