Let’s be real. There’s nothing more frustrating for a CPG brand than a product void. You’ve worked hard to create an amazing product. You went through the whole process of iterative & and field testing. You figured out branding and packaging. You...
Black Friday is a day when brands offer the best deals of the year to consumers. With massive crowds and unbelievable deals, stores experience a lot of traffic. Videos are posted all over the internet of people throwing items around, pushing each other to get through...
Observa conducted our second annual study to measure the pricing of consumer goods supporting different lifestyles across the United States. The results revealed significant trends on how brands and retailers price their products in various cities and how that...
Observa conducted our second annual study to measure the pricing of consumer goods supporting various lifestyles across the United States. The results revealed significant trends in how brands and retailers price their products in varying cities and how that...
More than one in five of the products purchased in retail stores are from private labels. The improved quality of these private-label products gives them more power as compared to competing name brands. Consumers are choosing private-label brands because of their...
Just because an idea is fresh and new doesn’t mean it will succeed. The technology industry is littered with products and services that fell by the wayside as quickly as New Coke and it’s partner Crystal Pepsi, McDonald’s Arch Deluxe, and the Ford Edsel. Early...
