Continuity Coverage
- Retail environments are chaotic and fast-moving.
- Keep shelves healthy and grow sales with ongoing merchandising, shelf, and pricing audits.
- Utilize Observa's reps to reach stores throughout the United States.
How it works
Set audit cadence
Reps visit locations and perform audits on a weekly, monthly, or quarterly schedule.
Restock shelves
Low-inventory products are replenished. Missing items and shelf tags are also reordered and reprinted.
Get actionable insights
Accurately track week-over-week improvements with Observa's real-time dashboard.
For a top snack brand, Observa achieved 133% ROI in 3 months by correcting issues across 3 categories.
Why Observa
National coverage
Audit and merchandise every store you care about. With Observa, you can reach every banner, big or small.
Real-time data
Don't rely on stale data. Make improvements in the moment. Guarantee APL, pricing, and planogram compliance.
Actionable insights
Monitor your store performance, execution trends, and visibility (product, competitive, and category).
Retail execution can make or break a product. Poor maintenance can reduce sales by as much as 25%.
IRI Worldwide